Ecologically produced fashion, from where?

Ecological fashion is a word and Google searches are on the rise strongly, both in Finland and globally. People are beginning to think more and more about the environmental impact of clothing, food production and travel, and that is a good thing. But if you study ecological fashion at the level of concept, then what does that ecological fashion really mean?



Ecological fashion clothing refers to products whose manufacture consumes as little natural resources and raw materials as possible, is reusable, i.e. recyclable and therefore long-lasting. The most ecological thing would be not to buy clothes at all, but that is not the first option for many of us, so it is good to come up with better alternatives to fast fashion.



1. SECOND-HAND CLOTHING IS AN ECOLOGICAL Second-hand garment is one high-quality example of its ecology, and the ecological nature of second-hand clothing does

not outper't outper't beat any new fashion garment. The longer the garment has been in use, and the more fit it still seems, it will further increase the ecological nature of the garment. The lifespan of a used garment can be further extended by following the instructions for caring for the garment. When shopping for clothes, you should also prefer timeless clothing choices. Prefer fashion that doesn't age. A good example of this is good jeans.

How to take care of jeans? Ten tips on how to wash your jeans right.


2. RECYCLED GARMENTS RECYCLED MATERIALS ARE ECOLOGICAL CHOICES According to the definition of ecological fashion, clothing materials should be

recyclable and reusable, one way or another. The recycling of clothing materials can also be thought of in two ways, the used clothing fabric can either be dismantled on a fibre level, and then made of recycled fabric sewn into a completely new shape, or the remaining usable fabric of old clothes can be chopped and used as such, and the life cycle of the fabric can be continued in this way.

Piece Of Jeans' brand's clothing, bags and accessories are a unique and protected example in this latter case, where new uses are invented for unused clothing materials without unpacking at fibre level. Demolition at fibre level would only consume more natural resources and would require much more further processing than the use of the material as such. Eco-friendliness in the clothing industry also means this versatile utilisation of surplus material and cutting waste.




Ecological fashion is still much more than just utilising the material used. When considering the ecological nature of clothing, it is also important to take the environment into account when considering clothing packaging materials and accessories, such as price tags, postal parcels, shopping bags and the method of delivery.

As already mentioned, natural materials are often used in ecological fashion because they are more environmentally friendly and biodegradable than, for example, oil-based polyester or acrylic. However, the mere use of natural material in the manufacture of recycled materials does not make it any more ecological, but the ecological measure is the natural rerurs required to grow it, and they had to be minimised by the definition of ecological fashion. Does that sound difficult to you?

Take cotton, for example. Vegan natural material cultivated especially in low-cost countries, India and China. Cotton is one of the most water-consuming fibres in the world, which is why, for example, the production of one new cotton t-shirt consumes a huge amount of 2,000 to 2,700 litres of clean drinking water. And a t-shirt in the shop costs only €10 on average. I don't think the costs of environmental impacts are covered here.

"And in a year, that amount of water is about 120 trillion liters, or 120,000,000,000,000 liters."

Another example is Chinese jeans. One of the new low-cost new jeans has a water consumption of more than 10,000 litres, making fast fashion jeans anything but ecological. In other than that, the resources that consume the manufacture of materials must be taken into account when assessing ecological fashion, and these are ignored by most people. But even a jean can be made ecological. how?

You don't always have to buy something completely new, but you can make new and more ecological versions of old clothes differently. Bad and unecological things have already happened at this stage, cotton has been cultivated, and it has been unethically produced in jeans and brought to Finland. Then the jeans have been in use by someone, for a couple of months or a year, after which they have come to an end. The worst-case scenario would then be to dump them in mixed waste. Read more about our production process "Why did we just pick a box, and how to make new jeans from the screens?"


SUMMARY ECOLOGICAL CLOTHING AND ECOLOGICAL FASHION IS: Minimizing natural resources during the production phase of a garment Long-lasting,

  • timeless and high-quality Recyclable and reusable


in one way or another, the ingestion of textile waste and other waste materials At best used clothing or their reuse, which reduces the environmental load caused by manufacture From the manufacture, distribution and use of the garment towards further processing, avoiding the material ending up as a final product in landfill. Ecological tips and choices were offered by Piece Of Jeans.