WHY CHOOSE PIECE OF JEANS?

THE MOST SURPRISING DENIM TREND OF SPRING. FASHIONABLE JEANS ARE NOW ASSEMBLED FROM THE PIECES

Would you like to dress fashionably and ecologically? Dressing and looks matter to all of us. Now it can be done in a spectacular and environmentally friendly way. The recycling and responsible dressing on the surface have now arrived in denim fashion!

 

WHY CHOOSE PIECE OF JEANS?

1. Did you know that in the two largest low-cost countries, India and China, it takes about 35% of the world's total cotton production to manufacture brand new denim fabrics. Maintaining a cotton field consumes a lot of water and causes unnecessary water consumption. In India and China alone, up to 120 trillion litres, or 120 000 000 000 000 000 litres, are used annually to maintain a cotton field.

Making each brand new jeans consumes about 10,850 litres of clean drinking water, equivalent to three months of showers for one person or 17 years of drinking water.

2. Did you know that globally, textile waste is dumped in a landfill with one truck load per second. Let's not throw broken jeans into mixed waste, but recycle them into new and stunning recycling design products.

"How would you feel about walking around town, bragging about wearing ecological jeans, and saving the world's drinking water reserves tens of thousands of litres and reducing textile waste by hundreds of thousands of kilos?"

Piece Of Jeans is inspired by these very ideas. Denim is a durable material that enables the recycling and reuse of denim fabric. Cheap fashion and textile waste face challenges, poor working conditions, high environmental impacts, and above all it is more consuming than sustainable. Cheap garment is easy to buy but equally easy to throw away. Have you thought about how many cheap fashion jeans you could not buy instead of single durable and ecological brand jeans?

The products are manufactured in a Finnish-owned sewing plant in Poland using responsible and ethical production methods. For seamsers, healthy and safe production conditions, which are made possible by Finnish ownership.

Finnish brand. Finnish model-protected design. Ecological and responsible choice. "Jeans New Jeans" - Piece Of Jeans. Rethink, Reuse, Recycle.