Because the fabric recycled rubbish, inexpensive? -Not quite.
Although they are products made of recycled material, their processing into new, high-quality, usable and unique products requires careful design, innovation and work on raw materials. All recycled denim we wear is washed and disinfected before further work on the material. After washing, the jeans are cut up, sorted, saumurn, composed and seeded into a new fabric. Saumur's neat and beautiful stitching print remains visible in most products and the Perma Core 75 sewing thread, which is resistant to tension strength, ensures the durability of the fabric. All manufacturing from surplus material to a new unique design product is done by hand by 100%.
RECYCLED MATERIALS ARE ONE OF THE MOST CHALLENGING RAW MATERIALS IN THE WORLD. SUSTAINABLE, ECOLOGICAL AND RESPONSIBLE FASHION IS ON AVERAGE 15-40% MORE EXPENSIVE THAN CHEAP FASHION, WHY?
The definition of prices is due to the focus on the production process and the treatment and innovation of challenging recycled raw materials into new and high-quality design products. All this is also linked to the responsible textile industry. Responsibility has entered the business world to stay. It is no longer so much a question of competitive advantage, but rather of the company being required to act responsibly. Cheap fashion must slowly be abandoned. In the future, the environmental impact of products manufactured in low-cost countries will increasingly be reflected in prices. Quoting Niinimäki (2009),
"This is the cheap clothes we have now that cannot be in the future. Climate impacts must also be reflected in prices."