MTV-LIVE: VIIDEN JÄLKEEN JA PIECE OF JEANS

For more durable dressing. How can we reduce the amount of textile waste? Are patchwork jeans the solution to fashion's environmental problem? Interviewed by Moona Kansanen, founder and CEO of Piece Of Jeans. Kirsi Niinimäki, Professor of Design Studies at Aalto University, answers the question: What is happening to millions of kilos of textile waste?

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Watch the episode after 5:00 p.m. on March 22, 2021 from the MTV bleachers. At the 32-minute point, Piece Of Jeans begins.